Mercedes-Benz Shows New C-Class Coupe and SLS AMG Roadster in Super Bowl Spots

In an exclusive pre-game release and following a behind-the-scenes version that we showed you on Friday, Mercedes-Benz has published an extended cut edition of its Super Bowl XLV commercial called 'Welcome'. With this ad, the German automaker 'welcomes' four new additions to its range including the next generation SLK roadster and CLS 63 AMG, as well as two never before seen (at least not officially) models, the SLS AMG Roadster and the C-Class Coupe. The quartet of new Mercedes-Benz cars can be seen towards the end of the video, which is posted for your viewing pleasure after the break.

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VIDEO: Mercedes-Benz's First Ever Super Bowl Ads Teased

Continuing our online stream of the automotive-related ads of the Super Bowl XLV, we now have a trio of teaser spots from Mercedes-Benz, which will be making its first advertising appearance at the game. According to the German automaker, four new models will be featured in the ads, with two of them making their world debut in the 60-second-long spot called 'Welcome'. You can watch the two teaser spots plus the making of the 'Welcome' commercial right after the break.

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A Short History of the 1955 Mercedes-Benz 190 SL Roadster

It might not be a widely known fact, but strictly speaking, the Mercedes SLK roadster has a 55-year-old pedigree. Allow us to explain. When the German automaker presented the first SLK concept study in 1994, it was continuing the firm's small roadster tradition which stated back in 1955 with the 190 SL.

The latter was the brainchild of Maximilian Edwin Hoffman, an enterprising American with Austrian roots who imported European cars to the USA. In 1953, after seeing the potential of a more affordable sports car than the 300 SL, he urged Daimler-Benz executives to build one.

The 190 SL was unveiled on February 6, 1954, in New York, alongside the 300 SL “gullwing”. It was designed more as an elegant two-seater touring model than a purebred sports car. It took engineers only five months to develop the open-top car, which used a shortened frame floor assembly from the Mercedes 180 (W120), combined with a single-joint swing axle sourced from the 220 (W180). The front suspension also came from the 180 model.

Under the bonnet, the 190 SL had a newly developed 105HP 1.9-liter four-cylinder engine with an overhead camshaft. Performance was good for the era, as the roadster could complete the 0-to-100 km/h (0-62 mph) sprint in 14 seconds and reach a top speed of over 170 km/h (106 mph).

Series production began in May 1955 and the 190 SL was available as a soft-top roadster as well as a coupe with removable hardtop, with or without the soft-top as an option.

Between May 1955 and February 1963, 25,881 units rolled off the assembly lines in Sindelfingen, well above the initial estimates.

READ MORE - A Short History of the 1955 Mercedes-Benz 190 SL Roadster

2012 Mercedes-Benz SLK Roadster Blows its Cover

Over the past year, numerous scoops and a major leak, accompanied by several official releases, have shed light on many details on the 2012 Mercedes SLK. In fact, we were expecting the German maker to bring the third generation roadster to the 2011 Detroit Auto Show, ahead of its projected March debut. Even though that never happened, today, Mercedes finally released the last pieces of the SLK puzzle.

Claimed to offer a 25% increase in fuel economy compared to the previous model, in Europe, the SLK will be available with three engines, all of them featuring direct injection and stop/start systems.

Filling in the base model's shoes is the SLK 200 BlueEfficiency variant, powered by a 1.8-liter four-cylinder powerplant, capable of 184 hp. Mated to a seven-speed 7G-Tronic Plus automatic transmission, the four-pot needs just 6.1 liters of gasoline per 100 km (38.6 US mpg) in the combined cycle. The SLK 200 sprints to 100 km/h (62 mph) in 7 seconds and has a top speed of 237 km/h (147 mph).

Next up is the SLK 250 BlueEfficiency, fitted with the same engine, but tuned to deliver 204 hp. It accelerates from standstill to 100 km/h (62 mph) in just 6.6 seconds and maxes out at 243 km/h (151 mph). Furthermore, the extra oomph doesn’t take its toll at the pump, as the SLK 250 consumes 6.2 lt/100 km (38 US mpg).

The top dog of the line-up will be the SLK 350 BlueEfficiency, motivated by a newly developed 306-horsepower 3.5-liter V6. The bevy of technology found under the bonnet helps the range-topping SLK return good mileage as well (7.1 lt/100 km or 33 mpg) and sprint to 100 km/h (62 mph) in 5.6 seconds. Top speed is pegged at 250 km/h or 155 mph.

In the U.S., the new generation of Merc's roadster model will be offered in two variants, the 302HP SLK 350 (0-60mph in 5.4 sec) and the 201HP 1.8-liter four-cylinder SLK 250 (0-60mph in 6.5 sec, 27mpg combined with the standard 6-speed manual gearbox).

The base models will come with a conventional steel suspension, while optional goodies include a sports suspension with harder springs and dampers and the Dynamic Handling Package with continuous adjustable damping, further refined by a better steering system and torque vectoring brakes.

There are plenty of electronic gadgets on the menu as well. Aside from the innovative (and optional) Magic Sky Control panoramic glass-roof, owners will also be able to enjoy the benefits of the Airguide draught-stop and Airscarf heating system, ensuring that open-top motoring is possible even in cold weather.

Regarding safety, Mercedes says the new body structure offers better protection, complemented by active features, such as PreSafe and Presafe Brake.

The 2012 Mercedes SLK can be ordered in Europe from January 17, for a base price of 38,675 euros (SLK 200), including VAT. The more powerful variants will cost 44,256 (SLK 250) and 52,300 (SLK 350) euros.

To mark the launch of the car, Mercedes will offer a special edition equipment package. Named “Edition 1”, the package includes a panoramic vario-roof, Dynamic Handling package, AMG bodykit, two-tone Designo nappa leather with contrasting topstitching, Airscarf, ambient lighting and more. Additional charges range from 8,490 to 8,990 euros, depending on the model.

Sales in the U.S. start this summer with pricing to be announced at a later date.

READ MORE - 2012 Mercedes-Benz SLK Roadster Blows its Cover