It's been a rough ride for Saab's 9-4X, but the very first production model has now rolled off the assembly line at General Motors' Ramos Arizpe plant in Mexico, just three months after the compact crossover was unveiled last November at the 2010 Los Angeles Auto Show.
“This is a great day for Saab,” said Jonsson. “The arrival of the 9-4X is another important step in the fulfillment of our business plan. This sporty and distinctive product will significantly broaden the appeal of our brand and give us access to an important new vehicle segment that is still growing, particularly in the United States.”
The first vehicle bearing the chassis number 00001, is a 9-4X Aero model finished in an Ice Pearl metallic and powered by a 2.8-liter turbocharged V6 engine. According to Saab, it bound for a media test drive event in the United States before being shipped to Sweden for display at the Saab car museum.
Based on the Cadillac SRX, the new Saab 9-4X is will arrive in U.S. showrooms in May 2011, with sales in Europe and other global markets due to begin from August.
Saab sold just 31,696 cars globally in 2010, after having cut its sales target from 45,000 to 30,000-35,000 vehicles, due to the restructuring of the brand’s supplier base. However, with fourth quarter (2010) sales up 129% compared to 2009, Chairman Victor Mullen believes that Saab “is firmly establishing itself as an independent car manufacturer”.
Last year was especially difficult for the Swedish automaker, as the low inventory decimated sales figures.
“One of the largest challenges in 2010 was to restock our dealers around the world to normal levels again, especially in a market like the United States, where you need dealer stock in order to be able to sell cars”, Muller said in a statement on Wednesday. “For instance, when we acquired the company, there were a mere 500 cars left on the ground in the United States. Normal inventory levels in this market should be at 6,000-7,000 units”.
Optimum inventory levels are still a long way from reality, but, during the past 12 months, Saab did pick up some momentum, which, coupled with the launch of new models, should help the maker achieve the projected sales volume of 80,000 units for 2011.
Saab will invest US $1 billion into its recovery plan, with the focus being on new models. The 9-4X crossover, set to debut in May, is of them. Next up is the ageing 9-3 due for replacement in 2012. Furthermore, Saab wants to revive the 92 model of the ‘50s, in the form of a modern compact car, which, if priced correctly, should add much needed volume to sales.
The Trollhättan-based manufacturer will continue to expand its dealer network as well, targeting markets like China and Russia and it expects to be profitable in 2012, with sales projected to reach 120,000 units.
Source: Autonews [sub. req]
Maintaining a presence in China is vital for any automaker these days, even more so for a company like Saab that is struggling to make a comeback after almost going down this year. The Swedish automaker signed a memorandum of understanding (MOU) with China Automobile Trading Co. LTD (CATC), which will allow the firm to re-enter the Chinese market after a three-year hiatus, as Saab's previous owner, General Motors, had pulled the brand out of China in 2008.
Under the agreement, the Beijing-based and government-owned CATC will assume responsibility for the import of Saab vehicles and spare parts for the Chinese market. Saab said that a contract sealing the deal is expected to be signed in the first quarter of 2011, with official sales starting in July 2011. The Swedish firm plans to start with a small network initially
Announcing the agreement, Saab Automobile CEO Jan Åke Jonsson said: “This agreement is vital for Saab, as it will be the foundation to develop a stronger presence in what is now the largest car market in the world. I am confident that CATC will prove to be the perfect partner for us as we revamp our sales activities in the Chinese market."
“Saab sees strong sales potential in China and we are confident that our product offering will be attractive to both existing and new customers in the market. We look forward to re-establishing the Saab brand in China next year with exciting new products like the new 9-5 Sedan and the 9-4X crossover vehicle.”
While nothing is official yet, the 9-4X engine lineup should include a ~180-hp 1.6-liter Turbo, a ~220-hp 2.0-liter Turbo, and a 2.0-liter turbo diesel. A 300-hp 2.8-liter V6 may also show up, and we can expect transmissions to be 6-speed manuals and automatics in a front- or all-wheel drive layout.
From the pics, the new Saab crossover looks to stay fairly true to the 9-4X BioPower concept by showing off Saab's new rear end styling; we can clearly see its full-width taillight setup and hockey stick C-pillar. Up front is more of the same, with the only concession appearing to be smaller front fog light openings.
Also, the propeller-inspired rims are a nice touch that symbolize both Saab's aviation heritage and its new ownership by Spyker. All in all, this appears to be a welcome addition to the new Saab product range.
With a Jason Castriota-penned 9-3 on its way and possible BMW power in the pipeline, Saab looks to be viciously clawing its way back up a slope that it was so carelessly pushed down by GM.
By Phil Alex
Source: Saabsunited [Photos: Djup Strupe]
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Gallery: 2008 Saab 9-4X BioPower Concept
